(PRWEB) December 6, 2002
London – December 4, 2002 – Macrovision Corporation (Nasdaq: MVSN), the world leader in electronic licence management, digital rights management (“DRM”) and copy protection technologies, announced today that Sold Out Sales & Marketing Ltd., the leading UK publisher of Super Budget PC games, has signed a two-year contract to licence and apply Macrovision’s SafeDisc® copy-protection on their catalogue of PC titles.
Since the company’s launch in November 1997, Sold Out has established itself as a British software success story in the highly competitive retail marketplace. The company’s ethos of “Quality, Range and Value” is borne out by the big name titles available from a range of over 150 titles priced at the “Super Budget” price category of £4.99. In the last five years, Sold Out has delivered products to over 10 million PC Games Players.
As part of Sold Out’s commitment to its publishing partners and their PC-games’ intellectual property portfolio, the company has undertaken to protect these assets by implementing SafeDisc on their Super Budget titles.
“We are extremely pleased to be working with Macrovision. Their reputation for safeguarding PC product is second to none, and Sold Out looks forward to a long and fruitful relationship as we continue to expand our unbeatable range of pocket money titles,” said Garry Williams, managing director of Sold Out Sales & Marketing Ltd.
SafeDisc protects CD-ROMs from unauthorised replication or copying, thus encouraging users to purchase legitimate copies. SafeDisc, the world’s most successful, effective and widely used copy protection solution for Windows is now available for the Apple Mac (OS X) as well.
“Macrovision is the definitive copy-protection system for PC games and we are delighted to be safeguarding Sold Out’s extensive product range,” said Martin Brooker, sales director of Macrovision’s Consumer Software Division. “Their decision to copy-protect demonstrates that securing legitimate use of software is not solely the concern of ‘high ticket’ software applications or recent release hit titles.”
Notes to Editors
About Sold Out Sales & Marketing Ltd.
Sold Out Sales & Marketing Ltd., established in 1997, is regarded as the leading “Super Budget” PC games publisher in the UK. It has offices in London and has successfully sold over 10 million units across Europe, South Africa, Australia and New Zealand.
The company’s current portfolio of publishing & development partners includes:
o Codemasters o Eidos o The 3DO Company o Virgin Interactive o Take2 Interactive o Team 17 o Neechez Innovation Ltd o Revolution Software o Hasbro Interactive o Digital Intergration o Interplay o Anthill Studios o Midway Games o Creative Edge o Titus o Infogrames o Vivendi o Iridon
© 2002 Sold Out Sales & Marketing Ltd. All Rights Reserved.
For additional information, please refer to the Company’s website: http://www.sold-out.co.uk.
About Macrovision
Macrovision Corporation develops and markets electronic license management, digital rights management (“DRM”) and copy protection technologies for the enterprise software, consumer software, home video and music markets. The Consumer Software Division provides an integrated suite of tools that enable developers and publishers to protect, distribute, and promote their products securely and effectively, with built-in support for a wide range of robust business models. Headquartered in Santa Clara, California, with international offices in London and Tokyo, Macrovision can be found on the Internet at http://www.macrovision.com.
This press release may contain “forward-looking” statements as that term is defined in the Private Securities Litigation Reform Act of 1995. A number of factors could cause Macrovision’s actual results to differ from anticipated results expressed in such forward-looking statements. Such factors are addressed in Macrovision’s filings with the Securities and Exchange Commission (available at http://www.sec.gov). Macrovision assumes no obligation to update any forward-looking statements.
Macrovision and SafeDisc are registered trademarks of Macrovision Corporation. All other trademarks used are the registered property of their respective companies.
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Company Contacts:
Simon Mehlman
Macrovision Europe
+44 (0) 1928 706325
simon.mehlman@macrovision.co.uk
Miao Chuang
Macrovision Corporation (US)
+1 (408) 562-8451
pr-info@macrovision.com
Danielle Woodyatt – Lunch PR
Agency for Sold Out
Phone: +44 (0)20 7633 0633
Email: danielle@lunchpr.com
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