Nashville, TN (PRWEB) June 14, 2012

The recent introduction of FaceTime chat capabilities via cellular data, as opposed to only using this feature via Wi-Fi, can positively affect cell tower land owners pocketbooks. The announcement of this upgraded feature was made by Apple CEO Tim Cook on June 11, 2012, and accompanied news of a Fall launch for Apples latest software, the iOS 6 which will be available to consumers using the iPhone 4s and the iPad 3. These two devices alone comprise a large portion of iPhone and iPad users in the United States. According to Consumer Intelligence Research Partners [CIRP], an astounding 89% of all iPhone sales since October of 2011 are the 4s generation while recent research conducted by Localytics indicates that the iPad 3 accounts for 20% of all iPads in the United States.

The iOS 6 software for the iPhone and iPad will bring upgrades to functionalities within these devices and new features, in particular, the usage of cellular data to conduct a FaceTime phone call. According to Todd Day, Senior Industry Analyst in the mobile and wireless division at Frost and Sullivan, FaceTime chat can use nearly 3 mb of data per minute. FaceTime chat via cellular data, among other iOS 6 features utilizing additional wireless data, will continue to pose strains on wireless carriers due to the upcoming hike in data usage. Currently, ten wireless carriers in the United States provide iPhone and iPad devices, including the top three carriers: Verizon, AT&T and Sprint.

With the constant rise of telecommunication technologies and data intensive software, there must be an adequate amount of cell phone towers to provide enough signal strength, bandwidth and frequency capacity to support these technologies and software.

Supply and demand is exemplified in this case, with cellular phone towers and their capacity, value, and negotiations related to the placement of new cell phone towers and the existing leases of current ones. Many property owners leasing their land for the placement of cell towers do not realize how valuable their land is to the telecom industry especially in this era of extreme technological advances.

With strains being imposed on current wireless networks, one would think high demand for capacity would equate to increases in cell tower rent revenues, benefiting the property owners who allow cell phone towers on their private land. Though the value of a property owners land increases due to this demand, the majority of land owners never realize it, therefore are never paid their fair value for the lease of their land. This disparity of information is what the telecoms and tower developers rely on. Until now, there has not been an advocate fighting for these property owners rights to fair value for their cell tower leases.

Vertical Consultants, successfully demands fair treatment for property owners engaged in cell tower leases and those looking to enter into one. Vertical consultants experience in the telecom industry has allowed successful recoupments and rent increases from the largest telecoms and tower developers in the world, with total dollar amounts in the millions.

Hugh D. Odom the President and Founder of Vertical Consultants states that The reliance of everyone on wireless technology continues to grow at an astonishing rate throughout the United States. True value of the wireless industry will always be rooted in the need for locations on the ground, facilitating the equipment required to establish networks essential in meeting societys growing wireless demand. Our goal is to make sure that property owners have the information and representation they need to obtain true value for the use of their land. These properties are the true foundation of the wireless industry, not the steel towers protruding from them.

Vertical Consultants was founded in 2010 by Hugh Odom and is comprised of a group of wireless industry veterans with more than forty (40) years of combined experience. Vertical Consultants specializes in issues surrounding the wireless telecom industry and prides itself as a source of information for property owners. Vertical Consultants experience in the industry allows it to offer its clients unmatched services, expertise and results allowing it to bill itself as cell tower lease experts. Unlike others in their field, Vertical Consultants is able to handle every aspect of the issues surrounding a cell tower lease, rooftop lease or any other type of telecom lease, from start to finish. To learn more visit http://www.vertical-consultants.com or contact Vertical Consultants at info(at)vertical-consultants(dot)com or 877.456.7552.