Manchester (PRWEB UK) 29 April 2013

Understanding individual customers’ desires and problems can help business leaders increase sales and secure repeat business, Find the Edge founder Kenny Goodman has said.

He uses a new article on the business website to detail effective strategies to help individuals get under the skin of customers, and really start to understand what motivates them.

Goodman believes that catering to these needs is key to a successful sales strategy.

He said: ‘Youd be surprised at how many entrepreneurs and business leaders admit they dont have the faintest idea what their customers deepest desires and most excruciating problems are.

‘According to Jaynie L. Smith, co-author of Relevant Selling and CEO of Smart Advantage, more than 90% of companies get it wrong.

‘Its simple if you dont know your customers or prospects inside out, theres always a chance that your competitors might. If they do, you will not stand a chance.’

He then lists strategies to help individuals get to know their customers better, including one method recommended by another Find the Edge expert panellist, Robert Craven.

He said: ‘The best strategy is to simply immerse yourself with your customers. Arrange two meetings a day, over a six-week period so in total 60 meetings.

‘This can be a coffee, a beer, a Skype chat, or any other way of verbally conversing with them.

‘Doing this will help you to find out who your individual customers are and, in the process, help you uncover any problems that they are currently experiencing.’

The article can be viewed in full here: http://www.findtheedge.co.uk/sales-marketing/sales/why-you-need-to-know-your-customers-exact-wants-and-needs.

Kenny Goodman founded business website, Find the Edge, earlier this year. He is also a successful online marketer and business trainer. More information about him can be found here: http://www.findtheedge.co.uk/expert-panelist/kenny-goodman.

Speaking about the launch of the website he said: “The site’s been live for almost three months, and I’ve been blown away by the reaction. Were adding invaluable content on a daily basis, and we’ve had a great reaction from the business community.

“It’s early days, but we’re currently 190,000th most popular site on the web according to Alexa, and have already overtaken some major competitors.”

Find the Edge is still accepting applications from business leaders who are interested in sharing their knowledge as expert panellists. For more information, visit here: http://www.findtheedge.co.uk/expert-panel-further-info.